What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place.
The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day.
Community
Providing comfort, hope, and confidence to children in urgent need
Subaru and its retailers partner with Operation Warm® to visit local homeless shelters and support agencies to provide children with brand-new necessities like coats, shoes, and socks.
These essential items not only help keep children protected, warm, and dry, they can also have a significant impact on a child’s mental and emotional well-being.
Through this partnership and other historical Subaru Loves to Help efforts, Subaru and retailers like us will have supported over 1 million children and adults in urgent need nationwide.
Environment
At Subaru, we believe what we leave behind is a reflection of who we are. That’s why Subaru and our retailers partner with the Arbor Day Foundation (TM) to provide and distribute 100,000 regionally appropriate trees across the country. We’re proud to establish the largest corporate tree distribution ever. Through this and other Subaru Loves the Earth initiatives, Subaru and our retailers have helped distribute and plant over 1.1 million trees.
Health
Subaru believes we should all have a chance to lead a healthy life. That’s why for over 10 years, Subaru and its retailers like us have partnered with Blood Cancer United® and our local hospital to give warm blankets and encouraging messages of hope, written by our employees and customers, to support our community members living with cancer. Through our combined efforts during this partnership, we have supported over 550,000 cancer patients nationwide. Together, we are proud to be Blood Cancer United’s largest automotive donor.
Education
Subaru and its retailers, like us, are continuing our support of education and high-needs schools in our communities through Subaru Loves Learning(R) by providing teachers across the country with funding to purchase the school supplies and resources they know are needed to help students thrive in the classroom. Through our partnership with AdoptAClassroom.org, Subaru and its retailers have supported more than 950,000 students nationwide and are proud to be their largest corporate supporter.
Pets
Subaru believes all pets deserve a loving home. That's why retailers like us partner with our local animal welfare organization every October to provide direct financial assistance through a grant distributed by the ASPCA® and host pet events to help animals find loving homes. Through our partnership with local and national organizations, Subaru has donated over $70 million, supporting the rescue, adoption, and health of over 700,000 animals. We're proud to be the largest corporate donor to the ASPCA.
The Subaru Share the Love® Event
Subaru and its retailers believe in giving back to our communities. That's why for every new vehicle sold or leased during the Subaru Share the Love event, Subaru and its retailers, like us, makes a donation to national charities that our owners care about and to over 2,700 local charities where Subaru owners live and work.
Now, after 17 years, Subaru and our retailers have donated nearly $320 million to charity all to give back and to make the world a better place.
How is Schomp Subaru dedicated locally to the Love Promise?
The commitment Schomp Automotive has to its communities spans the decades the business has been in existence. Giving back continues to go hand-in-hand with our business’s success. The Schomp SPARK community initiative focuses on Education, Wellness, and Stewardship in our community. Stewardship - Schomp Automotive understands that people in our communities experience unforeseen challenges. We’re there to react and offer support in a myriad of ways. Whether it is responding to a natural disaster or making sure that our local little league team can afford new uniforms, we’ll be there to help. Health & Wellness - Healthy people make for healthy communities. We focus on children’s health and wellness. Our major effort in this area, extending over 29 years, is Schomp’s support for the Pediatric Burn Center at Children’s Hospital Colorado. We keep the words of our CEO, Aaron Wallace, in mind: “If we are going to give, let’s give to the weakest, the most helpless, the most injured, those most in need.” Education - We are passionate about children and education. Our charitable efforts in this area focus on vocational education, teaching life skills, and basic adult preparation. That’s why we support our local public education foundations, such as Arapahoe Community College, and have two annual award programs, Teacher of the Year and Coach of the Year, to recognize outstanding educators in our community.
Bringing Comfort and Hope to Local Patients - Lauren S.
Through the Subaru Loves to Care® initiative, Schomp Subaru partnered with Blood Cancer United and Ronald McDonald House-Denver to bring comfort and encouragement to individuals undergoing cancer treatment. On June 18th, representatives from the dealership visited the hospital to personally deliver warm blankets, care kits, and messages of hope to patients receiving treatment. While these gifts provide physical comfort, they also serve as an important reminder that patients are supported by a caring community during what can be an incredibly challenging time. Patients and caregivers expressed gratitude for the thoughtful donations, sharing how much it means to know that people throughout the community are thinking of them and wishing them well. Hospital staff also appreciated the opportunity to provide patients with items that can offer comfort during long treatment days. Blood Cancer United is grateful for the generosity and compassion demonstrated by Schomp Subaru. Together, we are helping create moments of hope, encouragement, and connection for patients and families navigating a cancer diagnosis.
Love Story from Rain Basketball - Stephen B.
Subaru definitely looks to make community impact and does it through practical ways. It's one thing to want to support an organization that is on the ground helping people and dealing with the daily struggles that come with that and it's another to actually step up and help through financial donations. Subaru has helped Rain Basketball by giving financial donations that doesn't just impact one person but impact an entire family, and some of those families end up impacting entire communities. Subaru came alongside us and helped to scholarship three kids. Those scholarships have now opened up the doors for each kid and they are now going to college, which was not possible one year ago. We have seen at Rain Basketball when kids go to college, they stay in college. When they stay in college they get degrees. When they get degrees they come back home and they change the lives of not just their family but a lot of times they change the lives of people in their community. There is no better way to help others than by giving people ways to help themselves and then help others.
Trees from the Schomp Subaru Community - Irena M.
Schomp Subaru held our tree distribution event on April 23, 2026. We handed out 100 lovely and healthy trees to our customers and community members. Of the 100, only 3 folks were unable to make it for the distribution day, but came and picked their trees up the next morning! We assisted with loading (and delivery) to folks who were mobility restricted and every tree pot was wrapped and protected prior to leaving for its forever home. Prior to distribution day, our trees were unpacked and placed in the delivery bay where they were lovingly admired by our new Subaru owners before they left with their new families. On pickup day, we decorated the area with simple green balloons and hand painted pictures, but most importantly we had an absolute blast and shared lots of laughs and happy growth wishes with our community! Some trees were named before going home and we learned all about their siblings and intended purposes. Since going home, we've received a few updates of their progress . Overwhelmingly, the trees our community planted are growing strong and healthy with only 2 so far that haven't made it. One of our customers was a bit worried about Genny the Eastern Red Bud (full name Magenta) when she was first planted, but we're thrilled to report that she has made a full recovery and is having the 2026 glow up we all deserve. Thank you Subaru and thank you to Arbor Day Foundation for this magnificent opportunity!
Schomp Subaru Delivers Blankets and Care Kits to Ronald McDonald House Charities of Denver - Irena M.
For 2026 Loves to Care initiative, Schomp Subaru partnered with Ronald McDonald House Charities in Denver to provide 80 blankets and 10 patient care kits to underprivileged families with critically ill children. With immediate access to top pediatric hospitals in Colorado, Ronald McDonald House Charities in Colorado provides temporary housing that's private, safe, and free. Every month, they serve an average of 3,832 meals and house over 600 families of ill children. Comfort, stability, and nourishment are delivered at a time when families need it most. Our employees poured their hearts into making over 60 colorful and supportive notecards which we were proud to deliver along with our blanket donation. We are sincerely grateful for the opportunity to make a difference for those who make all the difference in the communities we live and work in. Thank you Subaru and thank you to Ronald McDonald House Charities!
Schomp Subaru and Canine Partners of the Rockies - Bridget D.
In 2025, Schomp Subaru went above and beyond in their partnership with Canine Partners of the Rockies (CPOTR). As our Subaru Loves Pets partner, they didn't just provide support - they helped us expand our mission in a meaningful and lasting way. Schomp Subaru invested $30,000 to sponsor our Reading Fur Fun program, which brings future service dogs into a Title 1 elementary school in Aurora to help students overcome reading anxiety and build confidence. At Mission Viejo Elementary, our dogs create a calm, judgment-free environment where children can practice reading, strengthening literacy skills that will shape their educational futures. Schomp Subaru's partnership and impact extended far beyond funding. They hosted our future service dogs in their showroom during community events, promoted our mission and our goal to find more foster homes for our pups through in-store displays, social media, email, and signage, and helped secure an additional $4,000 ASPCA grant through the Subaru Loves Pets partnership - bringing the total community impact to $34,000. Now, our service dogs proudly wear custom patches featuring Schomp Subaru and Subaru Loves Pets logos during Reading Fur Fun visits, showing students and their families that their community really supports and believes in them. By investing in Title 1 schools and expanding Reading Fur Fun to reach more students, Schomp Subaru demonstrated what true partnership looks like; taking action to remove barriers, strengthen literacy, and create lasting confidence in the children we serve through their support of Canine Partners of the Rockies.
Schomp Subaru & Canine Partners of the Rockies: 2 Love Promise Pillars, 1 Transformative Partnership - Lindsey S.
In 2025, Schomp Subaru partnered with Canine Partners of the Rockies (CPOTR) as our Subaru Loves Pets partner—but we saw an opportunity to unite two Love Promise pillars in a truly meaningful way. We invested $30,000 to fully sponsor CPOTR's innovative Reading Fur Fun program, which brings future service dogs into elementary school classrooms to help students overcome reading anxiety and build confidence. At Mission Viejo Elementary in Aurora, specially trained dogs create a judgment-free, emotionally supportive space where children can practice reading without fear. The result is stronger literacy skills, improved self-esteem, and a deeper love of learning. Our sponsorship provides the foundation for CPOTR to expand this transformative program into additional Denver Metro schools, prioritizing underserved communities—a powerful blend of Subaru Loves Pets and Subaru Loves Learning. Schomp Subaru went beyond financial support to become true champions of CPOTR's mission. We welcomed future service dogs into our showroom for community events, promoted their work through in-store displays, social media, email campaigns, and signage, and helped secure an additional $4,000 ASPCA grant through Subaru Loves Pets—bringing our total community impact to $34,000. Perhaps most meaningfully, CPOTR's service dogs now wear custom patches featuring both the Schomp Subaru and Subaru Loves Pets logos when they visit classrooms. These patches serve as a visible reminder to students that their community believes in them. This partnership reflects what the Subaru Love Promise truly stands for: identifying real community needs and taking action that creates lasting impact. By focusing on schools where students face the greatest barriers to success, we're helping ensure every child has the opportunity to develop literacy skills and confidence regardless of income. The $34,000 in direct and facilitated funding will expand Reading Fur Fun to new schools, reaching hundreds more students whose improved reading skills and confidence will extend far beyond the classroom. True community partnerships are built on action, commitment, and heart—and Schomp Subaru is proud to demonstrate that a future service dog helping a child fall in love with reading is the Subaru Love Promise in action.
Schomp Subaru and Canine Partners of the Rockies - Bridget D.
On October 24th and 25th Schomp Subaru hosted Canine Partners of the Rockies (CaPR) as part of their Subaru Loves Pets Campaign. Service dogs-in-training greeted visitors, guests picked up free Halloween costumes for their pups, and candy & treat bags were handed out to celebrate the new partnership between Canine Partners of the Rockies and Schomp Subaru. Our biggest challenge to bringing more service dogs into our program is often a lack of foster homes. This Subaru Loves Pets weekend was a great opportunity to get the word out about who we are and what we do and to meet potential fosters for our pups. What made the event stand out wasn’t just the festive vibe, but the deeper story behind the wagging tails. CaPR raises, trains, and places mobility service dogs and facility dogs whose jobs include opening doors, fetching dropped items, comforting kids and families after medical procedures and supporting lives in ways few realize. These dogs also provide therapeutic outreach to kids, families, veterans and hospitalized patients during the 2 years that they’re in training; making their impact on our community invaluable. Schomp Subaru’s “Loves Pets” initiative spotlighted not just cute pups, but purpose-built partnerships and lasting community support. This event marks more than one weekend of fun… it signals an ongoing commitment. Schomp’s new sponsorship of CaPR’s Reading Fur Fun kid’s program means that even our youngest community members get to experience the power of canine connection through reading to a four-legged friend. We’re excited to see the partnerships created and connections made together!
Trunk-or-Treat with Make-A-Wish! - Sarah M.
This October, the Schomp Subaru team joined our Make-A-Wish Colorado family for our wonderful annual Trunk-or-Treat event! They brought joy to local families with their creative Candy-Land themed display. The team engaged with the community, handing out treats and helping create a fun environment for the Make-A-Wish wish kids and their families. Schomp Subaru continues to make a positive impact through their commitment to caring for our community one sweet moment at a time!
Bringing Warmth and Smiles - Tricia W.
We at The Leukemia & Lymphoma Society Rocky Mountain are so appreciative of the returning partnership with Subaru through their Loves to Care initiative where blankets, care kits and messages of hope get delivered to patients going through treatment at Children's Hospital Colorado. The joy and comfort this small but might action brings means so much to our patients. Thank you Subaru!
Fueling LLS’s Mission with Every Blanket and Message of Hope - Lauren S.
Through the Subaru Loves to Care initiative, Schomp Subaru has partnered with The Leukemia & Lymphoma Society (LLS) and Children's Hospital Colorado to bring comfort and encouragement to cancer patients. Each summer, this meaningful collaboration results in the delivery of cozy blankets, thoughtful care kits, and handwritten messages of hope. On 7/16/25, Schomp Subaru generously visited the hospital to personally deliver these items, brightening the day of patients undergoing treatment. These simple yet powerful gestures are deeply appreciated—patients often share how much it means to feel seen and supported by their broader community. By engaging local Subaru retailers and community members, these deliveries not only uplift patients but also help advance LLS’s mission to improve the quality of life for patients and their families. We are truly grateful for Subaru’s compassion, generosity, and commitment to making a meaningful difference.
